Redesigned Retail Training Programs

“The results of our custom-designed training programs allowed us to have the largest customer uptake in Home Phone ever. Every channel delivered record-setting...

Redesigned Retail Training Programs

Your existing retail programs rebuilt so associates create the approach together and practice it, instead of being told.

Level
Store and service teams, Frontline leaders
Group size
Any group size
Time
Sessions over weeks
Format
In person · Virtual · Hybrid
Languages
English
Business outcome
Customer loyalty, Execution

Proof

Turnover 80% → under 15%

Columbia House call centre: onboarding cut from 20 days to 10, sales up $18 million in year one

How we measure

The team leaves with a written action plan, each item tied to a name and a date. Thirty days later we check which items moved and report that back to the sponsor.

IBM’s Value of Learning Report explains how companies lose 10 to 30% of its capabilities per year due to turnover, retirement, process changes and technology changes. By year 3, an organization retains only 41% of it original capabilities, dwindling to 24% by year 6. You will experiencing brain drain if your experiences fail to reinforce existing capabilities and build future capabilities. Older experiences based on PowerPoint and slide talks no longer engage today’s generation of retail store associates. The old approach requires days to “install” the skills with less than 10% retention after 48 hours. Now learners only need to create the new approach together and practice the skills in similar application environments rather than be told what to do.

How Our Redesign of Existing Retail Experiences Works

Learn2 conducts a comprehensive Needs Assessment to ensure the design approach matches your target community’s preferred learning approach. We align the desired learning outcomes with your required business results and time constraints. We identify the specific behaviors expected of participants and the environments where those behaviors get applied.

We distill your existing retail content for the practices, job aids & tools then build interactive exercises to deliver the learning that fits your retail store associates’ needs and the organization’s desired results.

Learn2 can often leverage our Library of “participant-centered” best practices. Learn2 accelerates your existing retail experiences with skill-building simulations and on-the-job application to reinforce personal ownership of outcomes.

You receive award-winning retail facilitators to deliver pilots as part of your Train-the-Facilitator certification. Everyone benefits from your investment in learning by aligning processes, creating feedback loops from the stores and metrics to achieve Level 4 ROI business outcomes. Your program becomes established, sustainable and evolves internally as your business grows.

Success Stories

We’ve redesigned hundreds of existing learning courses in communication, leadership, team and sales for call centers, engineers, orientation programs and we can work with any size of organization. Arla is one example.

Arla Foods is a global dairy co-operative owned by dairy farmers from Denmark and Sweden. With production facilities in 13 countries and sales offices in another 20, Arla has more than 19,000 employees. Learn2 has been working with the Canadian and US operations since 2009.

Learning programs can actually produce greater impact even while reducing length.

The original learning content developed in Denmark included a 3 module program that was 9 days in duration using a more traditional slide talk and exercise approach including 400+ PowerPoint slides. Learn2 was asked to reduce the duration, increase the learning and localize the content.

Learn2 added best practices from the Learn2 Library. Learn2 eliminated duplication of models, reinforced the selected models consistently to reinforce learning & retention, removed slide talk to increase practice and application in the work environment. For example, a slide talk and series of PowerPoint slides became a series of application exercises reinforced in all three modules even allowing coaching practice based on participation in the exercises. The application of the learning drove projects and efficiencies in the plant and sales environment increasing application after the program delivery.

Learn2 delivered the Arla Leadership Program (ALP) to all Managers – first in Canada and now in the United States. Arla chose to use content added from the Learn2 Library with additional participants not in attendance and is now adding an ALP Light for lead hands/supervisors.

The Results

Arla’s existing ALP program materials were modified to reflect the North American business culture and best practices for learning. ALP was reduced to 6 days saving 3 full days while dramatically increasing engagement and application of skills.

“Arla will benefit by improved pro-activeness and contingency pre-planning by slowing down and ensuring adoption [adopting change]. – Laura Fineberg, Vice President, Human Resources, Arla Foods Inc.

In addition, our experience redesigning retail experiences, Learn2 has won over a dozen awards for amazing learning designs in the last 10 years.

I will be better able to connect with colleagues across the color pallet.

What Participants Say

Always great to learn new tools. Doug walked us through this exercise in a non-threatening and supportive way! Thank you!

The energy and passion for this program is outstanding and makes the process engaging and fun!

What Your Team Takes Away

Who is Arla Foods?

How is this project relevant?

Reduce length of courses

Improve quality of learning through practice, application and simulations

Ensuring the most relevant skills and behaviours get learned

Change their attitude about the value of learning

Reinforce your organizational culture and employee engagement

Deliver consistent customer experiences

Ask better quality questions to get better results

Engage your team to collaborate quickly

Practice contributing to meetings to achieve the desired outcome

Build best practice implementation guides to enable everyone to take action

Transcribe the inputs within 48 hours to share

Full immersion makes remembering faster and easier

Find out your Natural Approach and how you impact others

Let the learning begin earlier

Gain traction across your organization as everyone starts talking about your program

This program includes videos and images to deepen learning

Your leaders and teams can apply this learning to anything

Sustain and amplify the learning

Interested in This Experience?

See a demo of a participant-driven experience, then we design an experience that solves it.